I have spent years on Twitter and over that time I have followed a lot of people, and there is one main reason I follow someone: they have a bio which allows me to see who they are and what they do.
It stills baffles me why someone would join Twitter (or any network for that matter) and not fill in their bio. It’s about as helpful as joining a dating site and not writing anything about yourself.
Why Your Twitter Bio Is So Important
It’s a window into who you are and what you do. It also gives others a sense of the person behind the account – the more information you can give about yourself, the better.
Believe it or not people want to know about you.
They want to know what you have done, what you are interested in, and about your personality. They want to know if you are their kind of person – someone they should follow.
So, if you don’t include any of that information for them, they are going to assume your aren’t for them and move on – without following you.
And it’s the same with business accounts. You need to build trust and give clarity about what you do and what you have to offer people. Give them a reason to follow you right there in your bio.
What Makes A Good Bio?
A good description of you. This could include your interests, what you do, and what you have done – all in 140 characters.
What To Include
Some ideas on what to include:
- Where you work
- What other Twitter account do you tweet for
- Some keyword (with or without hashtags)
- Your interests
It’s really important to include as much as possible into your bio. And if you get creative you can cram a lot in there (as you will see with the examples below).
There are a few things you may want to consider including and they are listed below:
Some people (including myself) place a disclaimer in their profile if they mention where they work.
This disclaimer basically says something along the lines of “These are my own thoughts”, and shows visitors this is your personal account and you are not speaking on behalf of your workplace.
I would only do this if you talk about your place of work, or talk about the same industry.
I think it’s important for 2 reasons:
- It says to everyone I’m speaking as myself and not the company I work for, and
- I do work for this particular company and so I may be biased or there may be a conflict of interest. It makes everything transparent.
To Use Hashtags or Not
A lot of people hashtag keywords in their bio. I don’t. But there is nothing wrong with doing so.
I assume when people do this they believe their Twitter profiles will come up in searches more often, but from what I have seen keywords are found by most Twitter searches whether they include a hashtag or not. Please yourself on this one.
Examples of Good Bios
Here are four examples of awesome Twitter bios for you to draw inspiration and ideas from.
Here is one by Valerie Joy Deveza, which is nice, clear, and straight forward.
This is one by a very famous social media guru and blogger, Jeff Bullas. You can see how easy it is to jam in a lot of information into your bio.
CIO White Papers shows how a business can showcase what they do clearly to attract just the followers they want.
This final example is from Jess Van Den, who shows how you can include what you do, plus showcase the multiple sites or projects you look after.
Examples of Bad Bios
Unfortunately there are always bad examples to go along with the good.
Our first one belongs to Anna Angel who has decided not to include anything in her bio at all! While she does provide a web address, not too many people are going to click through to it or follow her as they will not be bothered – a simple bio like the ones above would help Anna attract followers almost immediately.
This next one is for Amanda Lucas, who has gone very minimalistic with her bio. She could of elaborated on her bio by telling us who she writes for, any specialties she has, her skills and perhaps a little about herself.
Our final terrible Twitter bio is Sonia, who not only tells us nothing about her, she tells you she will follow you back if you follow her. Never a good reason to follow someone. Ever. In fact, if you ever see someone in their Twitter bio tell you they follow back, just ignore them as it is really a pointless exercise as you want to be followed by those who are genuinely interested in you or your business.
A Final Note
You can be clever or funny or serious or factual (or all of those), but remember to be clever enough to tell people about you and why they should follow you.
Has this inspired you to update your Twitter bio? Let me know your thoughts in the comments below.
Image Credit: Becky Burrows