One of the best things you can do to help yourself when starting out with social media marketing is to choose just one social networking site and focus completely on it.
The reason this is so important when you first start out is that you will not suffer from burnout.
And trust me when I say that when you work with social media it is very easy to get distracted and overloaded with the latest and greatest.
But this leads you to the one BIG question: which network?
Facebook seems like the obvious choice, being the largest, but it may not be the best for your business.
Twitter may be a better choice. Or LinkedIn. Or even Pinterest.
This leads to a more important question: which network is best for my business
So how do you choose the best one for your business?
To help you make your decision, it is best to consider the following:
- Are your customers there?
If your customers aren’t there, then there is no point in your business being there. Before you can answer this question though, you will need to know who your customers are.
- Can you tell your story there?
Are you able to post what you want on that network? Is it easy to let people know about yourself and your business in the way you desire? It’s harder to showcase images on Twitter, for example, but Pinterest is made for it!
- Do you have time to devote to that website?
While you can get away with posting a few times a week on Facebook, on Twitter you will need to post a few times a day to be really effective. Do you have the time and dedication for that?
- Are you familiar with that site?
It’s no good jumping on Twitter if you hate using it or have no idea how to use it (although you can always learn). Start with a social network you are comfortable with so you can get maximum impact as soon as possible.
Just remember there is no right or wrong answer here – it will be different for every business and every business owner.
List of the Major Social Networks:
Smaller Niche Social Networks
The social network you focus on doesn’t always need to be one of the biggest player out there.
Have a look at this site for a comprehensive list of smaller social sites under various topics. One of these could suit your business better.
Over to you. How many social networking sites are you using? Would you be better off with just one?
Help is Here
If you need help choosing the network that is right for your business, then feel free to contact me. I would love to help you.
Photo Credit: Particlem