If you are thinking about running any sort of competiton on Facebook you will need to be aware of their Promotional Guidelines.
At one time Facebook had a list of rules of what you could and could not do with promotions. But Facebook have updated and simplified their rules to the point there is only one you need to be aware of:
You cannot run any promotions via your personal timeline.
That is, you can run a promotion via your page, but not your personal profile.
Promotions in this instance covers things like contests, competitions, sweepstakes and similar offerings.
There are a few other things to be aware of all so.
You cannot use any of Facebook’s name, logo or other copyrights or trademarks in connection with your promotion.
When running a competition on Facebook, you must include the following:
- A complete release of Facebook by each entrant or participant
- Acknowledgment that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook
- Disclosure that the participant is providing information to [your business name] and not to Facebook
These rules (or really the lack thereof) make life so much simpler, but I would suggest you still use apps for running promotions if only to create a landing page for it, and also to collect emails.
What do you think? Do they make sense?