Don’t just build a product, build value around it. I came to this revelation while watching a fantastic Google+ Hangout by Guy Kawasaki and Shawn Welch, who wrote Ape: Author, Publisher, Entrepreneur-How to Publish a Book. The Hangout was Guy…
Don’t just build a product, build value around it. I came to this revelation while watching a fantastic Google+ Hangout by Guy Kawasaki and Shawn Welch, who wrote Ape: Author, Publisher, Entrepreneur-How to Publish a Book. The Hangout was Guy…
You have probably all experienced it and even taken advantage of it – companies giving away free samples of their products outside of train stations. Hell, I’m guilty of taking their samples sometimes, although I generally don’t bother as they…