I have been using a mixture of app developers for competitions and page-tab on Facebook for the last few months and I would like to give my opinions on one of the more well-known of these – Wildfire.
I used Wildfire most recently for a photo contest and while the contest itself was a great success (I am happy to say that I increased the Page Likes for the business by 40% and their engagement and viral reach was at an all-time high), the app left a lot to be desired, especially from a company that has a Zuckerberg (Mark’s sister) as an employee.
I don’t want to rag too much on them however, as like all apps and programs there is both good and bad. Below I have listed a few of these, plus some ugly to round out the list.
Easy to Set Up
The great thing about Wildfire is that they have a great system of 5 steps to walk you through building the app. And they don’t start charging you until the app is completed and launched by you.
Wildfire has a pretty fair pricing platform, which is relatively low, especially given the impact you can achieve with them. They basically charge you a flat fee plus a small amount per day the contest runs.
You can use their apps within Facebook itself or in a micro-site, or both, which can be of great benefit if you want to direct people to an external website.
Lack of Explanation
Wildfire needs to do a better job at explaining the way some of the functions work. A perfect example of this is in their contest app – it doesn’t inform you when you are creating it that any votes or “thumbs up” will be hidden from your fans. I wish I had known this prior to launching it.
While the process of setting up the app is straight forward, it can be clunky at times. This is more annoying than anything, but I think they could do better.
Visibility of Votes
As mentioned above, I would love to have my fans see how many votes or “Thumbs Up” an entry had at any particular time during the contest, but this was not an option.
The look – for a company who makes a noise about having a Zuckerberg on board, you would think that they would more closely align their layout with that of Facebook, or failing that, at least make it look nice.
I found the navigation to be particularly poor and unintuitive. You sometimes have to click 3 or 4 times just to get to pretty basic information. Again, more annoying than anything.
Easy to Make Mistakes
Some of the links are so close together you could easily click on “Disqualify” instead of “Approve”, which is not only annoying but could cause a lot of grief.
Having said all that, I would still recommend Wildfire, but I would love to see them focus on some of the cosmetics of the admin pages (and less focus on upgrading their home page).
I guess the big question is ‘would I use them again?’ At this stage I would, but if something else better came along I would quickly jump ship.
Over to you – have you used Wildfire before? What were your thoughts?