Following up from a recent post on Facebook’s new Promoted Posts for Pages, they are now rolling out the personal Profile version: Announce.
For a small fee you can “Announce” your post to your friends, making sure that it will appear in their stream.
Like the page version, Promoted Posts, Announce allows you to reach those friends of yours who may not be listening to you as often as you like. But unlike Promoted Posts, there will not be any disclaimer saying that your post has been paid for.
As you can see in the screenshot below, it would cost me a couple of UK Pounds to Announce that post to my friends. I am not sure why it came up in English Pounds and not in Australian Dollars, but there you go.
Facebook claims that you will see, on average, 40% more Likes and the post will be seen by twice as many friends as a regular post.
So what use is this?
Other than another revenue stream for Facebook, this could come in handy for those people who use their personal profiles to promote their business, rather than just to keep in contact with friends.
Although, there may be times when you want to “Announce” something – maybe a wedding, a birth or a party? I am not sure whether this will get wide-spread usage.
What do you think? Would you pay Facebook to post something to your own friends?
Since I posted this a colleague sent me this screen shot – it seems as though Facebook is offering this feature for free to get people interested.